Brussels Airlines and Tomorrowland proudly present "Amare"the newest Belgian Icon. Amare symbolizes some of Tomorrowland's most important valves, including love, friendship, and unity.
Amare is a Tomorrowland icon symbolizing bringing people together and is actually synonymous with Unity. In the Tomorrowland Universe, the bird is the only one able to travel through different Tomorrowland worlds via Paperworld (the magical parallel spectrum that connects the different worlds).
So from this line of thought, Amare was visualized as if the eagle was traveling through the "spectrum of space" by having him fade out towards the back. This also conveys a stronger sense of motion and makes the aircraft even more dynamic and modern.
This also emphasizes the very iconic head of Amare that is now known by many.
Amare is the first aircraft to feature augmented reality in its livery as the eagle comes to life when scanned through specific Social Media channels such as Instagram and TikTok. This feature provides The People of Tomorrow a first augmented storytelling behind the world-famous eagle Amare, which symbolizes unity and transcending time and space.
The whole design process of the livery took about 15 months and great attention has been given to details, from the feathers of the eagle to the sparkles of the fireworks transitioning into the Brussels Airlines' logo. The design represents the world-famous eagle Amare.
The Tomorrowland experience will of course continue inside the aircraft where passengers will enjoy the impressive sound system and special mood lighting in the cabin.
Tomorrowland and Brussels Airlines are aware of their environmental impact and have been working to reduce it over the past few years.
The new Amare is the second brand-new A320neo (with registration number OO-SBB) having joined Brussels Airlines' fleet in December 2023.
The neo emits up to 20% less CO2 and up to 50% less noise than its predecessors. The new Amare is thus a tangible example of how Brussels Airlines and Tomorrowland are aiming to reduce their ecological impact.
All Global Journey Packages Brussels Airlines and Tomorrowland sell together will from now on be Green Fares, which compensate the flight emissions with Sustainable Aviation Fuel (20%) and thanks to the investment into qualitative CO2-reducing programmes (80%).
Tomorrowland and Brussels Airlines signed an agreement to invest in the purchase of SAF to compensate the total carbon emissions of all party flights that will be operated.